Grow with Braze Dubai 2026 · 07 Oct

Thank you to everyone who stopped by the booth. It was a good afternoon, and we came away with a lot to think about.

Your platform knows what your customers did. Your business knows who they are. Nobody connected the two.

That came up in more conversations in Dubai than anything else, so we are digging into it properly on 15 Oct.

Date: 15 Oct 2026
Time: 15:00 GST
Format: Live onlineQuestions put to the room as we go
Led by: Mitra DaramCEO, CustomerIK

The session

Forty-five minutes on the gap between what your customer data holds and what reaches the system that talks to them.

Customer profile

Email: priya@…
Push token: Registered
First name: Priya
Browse history: Last 30 days

Held by the business

What she is worth What she is likely to do next What the last campaign earned

•All of it exists. It has never reached the platform.

The decision that was correct and still wrong

Three signals from one evening, and what they cost.

Your data does not have to move

The systems stay where they are and stay in sync.

The order matters

Connect these in the wrong sequence and none of it works.

If you wrote something down at our booth, it is in the material.

Register

You are registered. The joining link is on its way to the address you gave us.

Left your details with us at the booth? Your invitation is already in your inbox.

About CustomerIK

Working across the GCC, Southeast Asia, India and the United States.

A customer data and engagement consultancy. Marketers and engineers under one roof. We are the layer between a very good platform and a business that can use all of it.

Braze Solutions Partner Official Databricks Partner SOC 2 Type II

Customer Data Management

We clean up and connect the data feeding your platform, so profiles are accurate, deduplicated and complete.

MarTech Strategy

We audit your stack, design where it should go, and build the roadmap to get there.

Marketing Analytics

We build the reporting that shows what your campaigns actually earned, in numbers your finance team accepts.

Across the Braze lifecycle

Braze Onboarding Technical Integration Marketing Operations Platform Migration Braze AI Enablement Lifecycle Design Product Engineering Email Deliverability

How we work with you

CIK OperateWe guide and fly

Our data architects work hands-on-keyboard as part of your team, for teams without internal data engineering.

CIK SustainWe guide, you fly

We architect and build it with you, train your team, and hand it over. No permanent dependency on us.

CIK AssureYou fly, we support

You run it. We stay on call with an agreed response time, so your pipelines and reporting do not break before a board meeting.

Most engagements sit somewhere between these. We shape it to what the work actually needs.

This is what we were saying a year ago

Twelve months ago we were on the Grow with Braze Dubai stage. These are the things we were arguing for then, and what we built after.

Mitra Daram and Shekhar S presenting on stage at Grow with Braze Dubai 2025, in front of a seated audience. — Oct 2025That stage. Mitra and Shekhar on the keynote at Grow with Braze Dubai.

Committed to going “beyond implementation” and building “innovative products and solutions around Braze”.

Mitra Dec 2025

2months later

Feb 2026

Abridge ships. An integration suite built for one job, moving Salesforce data into Braze without a bespoke project every time.
“If 2024 was about centralising data into a warehouse, 2025 was about democratising it.”

Shekhar Dec 2025

5months later

2026

We built a conversational analytics agent that reads the warehouse and Braze together. A marketer asks a question in plain language and gets the answer, without writing SQL or joining an analyst’s queue. In use on live accounts.
“Your biggest threat in 2026 isn’t a competitor, it’s non-compliance.”

Shekhar Dec 2025

7months later

2026

We built the integration layer that carries legacy systems into Braze: hashing, audit logging, retries, and a data minimisation approach mapped against PDPL and GDPR. Proven in production on a migration for a group we work with, and written for the people who have to sign it off.
On Braze’s zero-copy release: “we specialise in configuring the Braze Data Platform and these new Zero-copy features”.

Shekhar Oct 2025

8months later

Jun 2026

Official Databricks partner, which means the warehouse side of that architecture is now something we build rather than something we recommend.
Next · 15 Oct 2026

A year ago we were talking about these things. They’re built now, and we’ve learnt a lot running them.

The session on 15 Oct is the current version of the same argument.

Register for 15 Oct