Find out exactly how effective your Braze investment is. The CustomerIK Braze Implementation Diagnostic Assessment benchmarks your implementation across six critical dimensions and gives you a clear, prioritised roadmap to world-class customer engagement.
The CustomerIK Braze Maturity Assessment produces a weighted composite score across six critical dimensions, placing the brand on a five-level maturity scale and generating a prioritised gap map with a 12-month transformation roadmap.
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Unused Canvas branches, dormant channels, and manual processes silently erode your business case, until renewal time makes the gap impossible to ignore.
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The constraint might be data quality, integration depth, team capability, or campaign architecture. The Assessment tells you exactly which, so every effort is directed correctly.
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Braze is a capability platform. Value is built, not unlocked automatically. Brands that close maturity gaps consistently outperform peers on retention, conversion, and customer lifetime value.
Each dimension is scored 1–5. Weights reflect which gaps most directly drive customer outcomes and ROI. The weighted composite produces a score from 0 to 100.
From ad-hoc batch email to AI-driven, modular Canvas orchestration with global control groups and real-time event triggers.
SDK, CRM, and cloud warehouse connectivity, from manual CSV imports to real-time streaming event mesh via Braze CDI.
Breadth and depth of channel usage: email, push, SMS, in-app, Content Cards, WhatsApp, and web push.
From native Braze dashboards to Currents-powered BI, cross-platform attribution modelling, and self-serve intelligence.
Profile completeness, event schema governance, segment sophistication, and predictive attribute readiness.
Out-of-the-box Braze AI through to compound AI systems with custom ML model scores and reinforcement feedback loops.
Every dimension is scored individually on this scale. The weighted average determines your composite tier, and each tier maps directly to a CustomerIK intervention model.
Ad-hoc, manual, single-channel. Significant implementation gaps across most dimensions. No journey logic or segmentation depth.
Score 0–29
Early structure in place. Basic Canvases, partial integrations, limited measurement. Inconsistently applied across the org.
Score 30–49
Solid operational foundation. Multi-step Canvases, CRM sync, cross-channel activation, and Currents actively in use.
Score 50-69
Sophisticated orchestration with A/B testing, SQL segmentation, attribution modelling, and initial AI feature adoption.
Score 70-84
Real-time, AI-driven, fully integrated at scale. Braze AI Decisioning governs all campaign logic with reinforcement loops.
Score 85-100
Not every Braze partner can run a diagnostic that turns into a roadmap worth following.
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As a Braze Amplifiers-accredited partner, our practitioners have implemented Braze across travel, hospitality, media, entertainment, and gaming. Every benchmark in this assessment is calibrated from live implementations.
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Abridge (Salesforce-to-Braze integration) and Marly (conversational analytics) are purpose-built to close the exact gaps this assessment surfaces. Findings map directly to solutions you can deploy immediately.
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CIK Operate (managed services), CIK Sustain (SLA support), and CIK Assure (advisory & audit) are scoped to match every maturity tier, from foundational builds to advanced optimisation retainers. Wherever you land, there's a clear next step.
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Our audit is outcomes-oriented, not SKU-oriented. Recommendations are driven by your business case, making findings credible with internal stakeholders, Braze CS teams, and executive sponsors.
Five steps. Five to seven business days. One actionable roadmap.
A 30-minute structured conversation with your marketing, CRM, and technical leads. We establish context, objectives, and your current tool landscape.
A live review of your Braze workspace: Canvas inventory, channel configuration, segment library, and integration setup.
We assess your SDK instrumentation, CRM connectivity, warehouse sync, and data quality against CustomerIK's implementation health checklist.
Six dimensions scored 1–5. Weighted composite produced. The gap map highlights your highest-leverage improvement areas.
A prioritised 12-month roadmap with phased recommendations, effort estimates, and mapped CustomerIK service lines. You leave knowing exactly what to do next.
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There is no one-size-fits-all partnership. CustomerIK's service architecture is designed so every maturity gap identified maps directly to an immediately available engagement model, meeting your team where you are.
Maturity gaps that need hands-on execution. We act as your embedded marketing operations team: building, running, and optimising on a value-committed monthly retainer.
Maturity gaps that need capability. We train and enable your internal team to close them independently, so your people become self-sufficient masters of the platform.
Maturity gaps that need a safety net. Pre-purchased expert hours and SLA-driven support so your platform never fails when it matters most.
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