Lean Internal Team:
The core team was stretched thin, lacking the operational bandwidth to oversee a complex enterprise-level platform implementation.
Agency Silos:
Multiple third-party agencies were managing disconnected pieces of the product and marketing stack, but none of these partners possessed functional expertise in Braze.
Knowledge Gap:
Without a central source of truth for how Braze should ingest data structures and trigger journeys, the implementation project risked stalling or being integrated incorrectly.
The Technical Translator:
Translated marketing requirements into clear tasks for developers, explaining Braze’s logic to ensure the data layer was mapped correctly from the start.
Agency Alignment:
Took over project management, hosting structured synchronization sprints to break down communication silos and align creative, data, and dev agencies under a single unified roadmap.
Guided Implementation:
Led the core SDK and API integration architecture while simultaneously upskilling the lean internal team so they could manage the platform completely independently post-launch.
Successful Launch:
Navigated the cross-agency implementation path to deploy the platform on time, completely avoiding integration stalls or architectural errors.
Empowered Client:
Upskilled the internal core team into confident platform operators, removing long-term dependencies on external agencies for day-to-day management.
Immediate ROI & TTV:
Accelerated the platform's overall time-to-value (TTV), allowing Morrow to immediately activate its implementation and capture returns on its software investment.
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