Degraded Sender Reputation:
Skillz was struggling with a degraded email sender reputation, creating a severe, business-critical operational bottleneck.
Failed Placement:
Low inbox placement meant vital promotional and customer re-engagement efforts were entirely failing to reach players' inboxes.
Missed Benchmarks:
Reduced email visibility caused the brand to fall short of its aggressive user growth and audience retention benchmarks.
Aggressive Hygiene & Segmentation:
Instantly isolated highly engaged users for initial rehabilitation campaigns while enforcing strict suppression rules against inactive or high-risk addresses dragging down scores.
Intelligent IP Warming:
Executed a custom domain and IP warming schedule tailored specifically around Skillz's high-volume peaks so major mailbox providers recognized the traffic as legitimate.
Content Optimization:
Restructured and optimized email headers alongside raw HTML layouts to systematically reduce spam triggers and improve technical signals sent to filters.
Near-100% Inbox Placement:
Achieved an official "High" sender reputation score across all major ISPs, locking in near-perfect inbox placement for primary audience segments.
Benchmark Breakthrough:
Fully cleared original client KPIs and exceeded legacy engagement benchmarks, delivering a significant double-digit lift in unique open rates (UOR).
Sustainable Scale:
Established a scalable deliverability framework that safely allowed Skillz to increase message volumes for major tournaments without risking future blocks or ISP throttling.
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